How many dental practices are located within a 5 mile radius of yours? Studies show that close to 70% of people use their mobile device to search for a local dentist. Are potential new patients finding your dental office first or your competitors? Having a good web marketing strategy starts with cornering your local market. If your dental office is being recognized by Google as one of the top dental practices in your area, it is more likely that your dental website will be seen in the first few results for local search. This means more visibility and more new patients! So how exactly do you get there?
- First, you need to understand why local search is so important to your dental practice. Most potential new patients are searching for a dentist that is either close to home or their workplace. Convenience is important especially when a patient knows they will be making multiple trips to your dental practice. Having effective local search marketing makes it easy for new patients to not only find your office address but to get accurate driving directions there also.
- Second, you must have a website that is mobile responsive. With over 60% of web traffic coming from mobile devices, it is imperative that your site be responsive. Potential new patients must be able to navigate the site with ease or else they will lose focus and leave. Your office phone number, address and hours of operation should be visible on the homepage.
- Third, your local business information (Name, address and phone number) must be accurate and consistent among the various directories such as Google Business, Yelp, FourSquare, etc. In 2016 70% of people searching for a dentist used the keywords “dentist near me”. If your dental practice does not have a strong local search campaign, chances are your website will be buried among your local dental competitors, or even non existent.
At Dental Creative Group one of our main focus areas is Local Search Marketing. We know the importance of visibility in your local community. New patients are looking for a dentist who is an active member in their community. Our team works hard to verify local business listings and citations in the various directories. Let our team manage your local search marketing and assure that you will be found, every time!